Our Team
Barbara Martinez has been the driving force behind W Aviation’s marketing initiatives for the past three years, shaping the company’s brand and customer engagement strategies. Born in Venezuela, she brings a dynamic and innovative approach to aviation marketing, fostering customer loyalty through compelling campaigns and a deep commitment to service excellence.
Barbara Martinez
Head of Marketing
Ignacio Martinez.
With over 25 years of experience as a pilot and a deep expertise in aviation operations, Rafael Ayala serves as the Vice President of W Aviation, overseeing strategic growth and service excellence. His firsthand knowledge of aviation allows him to optimize operations, enhance client experiences, and drive innovation in private aviation. Under his leadership, W Aviation continues to set new standards in efficiency, customer service, and world-class FBO offerings.
With 25 years in General Aviation, Hugo brings deep industry expertise and a strong grasp of the South Florida market to his role as General Manager of W Aviation. His leadership experience with Universal Weather and Aviation has made him a key industry figure. Passionate about aviation, Hugo is dedicated to elevating W Aviation as a premier boutique FBO, delivering exceptional service, operational excellence, and personalized experiences in one of the nation’s most competitive aviation hubs.
Ignacio Martinez
Chief Executive Officer
Rafael Ayala
Vice President
Hugo Cortes
General Manager
Alejandro Assor is a dynamic leader known for his innovative thinking and solution-driven approach. He never says no to an opportunity, always finding creative ways to expand W Aviation’s reach and enhance its offerings. His strategic mindset and commitment to excellence fuel partnerships, optimize operations, and strengthen W Aviation’s reputation as a premier FBO.
Dilcia Lucena has been a vital part of W Aviation for the past three years, serving as the Head of our HR team. With a passion for helping people, she is dedicated to fostering a positive and supportive workplace culture. Her commitment to employee well-being and development ensures that our team remains motivated, engaged, and equipped to deliver exceptional service.
Sophia Censore has been an integral part of W Aviation for the past seven years, leading our customer experience initiatives with dedication and passion. As Head of Customer Experience, she thrives on delivering exceptional service, always going above and beyond to ensure our clients feel valued and cared for. Her deep love for aviation fuels her commitment to creating seamless and memorable experiences for every guest who walks through our doors.
Alejandro Assor
Head of Business Development
Dilcia Lucena
Chief Human Resources Officer
Sophia Censore
Head of Customer Experience
Maricel Chavarro ensures financial integrity and operational efficiency with precision and expertise. She oversees financial planning, reporting, and compliance, playing a key role in the company’s growth and stability. With a detail-oriented and strategic approach, Maricel optimizes financial processes, supports business initiatives, and strengthens W Aviation’s financial foundation.